论文部分内容阅读
处在当前的经济改革背景下,在电力改革方面的发展有了进一步深化,面对新的电改政策的实施,加强电力企业的营销策略优化实施就比较重要。通过电力改革的策略实施,能为节约型社会的发展起到一定促进作用。基于此,本文主要就新电改形势下电力企业的营销特征体现以及基本模式加以分析,然后对新电改形势下的营销现状和营销策略的优化进行探究,希望能通过此次对电力企业营销策略的理论研究,对实际发展就有着积极作用。
Under the current economic reform background, the development of power reform has been further deepened. In the face of the implementation of the new electric power reform policy, it is more important to strengthen the implementation of the marketing strategy of power enterprises. Through the implementation of the power reform strategy, it can play a certain role in promoting the development of a conservation-oriented society. Based on this, this article mainly analyzes the marketing characteristics of electric power enterprises under the situation of new electric power reform and their basic patterns, and then explores the current situation of marketing and optimization of marketing strategies in the situation of new electric power reform. I hope that through this study, The theoretical study of strategy has a positive effect on the actual development.