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近年来随着信息技术的发展和应用,特别是图形图像表现力的增强以及处理手段的日益丰富,给平面设计提供了广泛的表现空间。企业VI的设计也应该顺应时代的发展,出现更多的创新。本文重点阐述基于多媒体技术下,当今企业VI设计中存在的主要问题以及对现代企业形象VI设计的创新思考。
In recent years, with the development and application of information technology, especially the enhancement of the expressiveness of graphic images and the increasingly abundant processing means, it has provided a wide range of performance space for graphic design. The design of enterprise VI should also comply with the development of the times, there are more innovations. This article focuses on the main problems existing in the design of today’s enterprise VI and the innovative thinking on the VI design of modern corporate image based on multimedia technology.