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当维系开发商暴力的“低投入、高周转、模块化、短期高额回报”为导向的企业运营模式已失,中小房企靠什么活在当下,赢在未来?地产转型首当其冲,但战略如何转型?产品如何研发?资源如何整合?经营模式如何创新?团队如何提升战斗力?……一系列战略转型的方向、趋势、对策、路径、模式等难题,纠结困扰着中小房企,对此,王志纲工作室从实践到理论,进行了深入地探索、研究及瞻望。
While maintaining the developer’s violent “low investment, high turnover, modular, short-term high return ” oriented business operation mode has been lost, SMEs rely on what living in the moment, to win in the future? Real estate transformation bear the brunt, but How to develop the product? How to develop the product? How to integrate the resource? How to innovate the business model? How can the team improve the fighting force? ... A series of difficult problems such as the direction, trend, countermeasure, route and mode of strategic transformation, , Wang Zhigang studio from practice to theory, conducted in-depth exploration, research and look forward to.