按照西方学者的经典理论,影响谣言产生和传播的影响因素包括事件的重要性、信息的不确定性以及公众的批判力。我们通过经验观察发现,该经典理论虽然可用于分析微博谣言的产生和围观的过程,但深入理解微博谣言的传播过程,尚需对经典理论加以拓展。 According to the western scholars’ classical theory, the influential factors that influence the production and spread of rumor include the importance of the incident, the uncertainty of the information and the public criticism. Through the empirical observation, we found that although the classical theory can be used to analyze the process of the formation and crowd of weibo rumors, it is still necessary to expand the classical theory to understand the spreading process of the rumors.