目前我国科技期刊达5000多种,占据我国期刊半壁江山,是我国知识创新体系中的重要组成部分。随着3G时代的到来,手机媒体的网络化、宽带化,使第三代手机成为交互式大众媒体。面对网络媒体、手机媒体等新媒体形态,面对国际期刊质量的精品化、运行的集群化、市场的细分化和竞争的全 At present, there are more than 5,000 kinds of science and technology journals in our country, accounting for half of China’s journals. It is an important part of our knowledge innovation system. With the advent of the 3G era, the network and broadband of mobile media have made the third generation mobile phones an interactive mass media. In the face of new media such as online media and mobile media, in the face of the fine quality of international journals, clustering of operations, market segmentation and competition