面对社会化媒体,传统媒体人需要调整自己的方向与思维,在一个新的坐标系中,重新设定自己的位置和专业素质目标。最近发生的马航MH370客机失联事件,在新闻传播史上将会占据一席之地。这样一个特殊的事件,不仅促使媒体人继续思考社会化媒体时代传统媒体的价值及其提升方向,也将社会化媒体对传统媒体在各方面的冲击再一次充分地展现在人们面前。 Faced with social media, traditional media people need to adjust their own direction and thinking, in a new coordinate system, to re-set their own position and professional quality goals. The recent incident of Malaysia Airlines MH370 passenger plane lost contact will occupy a place in the history of news dissemination. Such a special event not only prompts the media people to continue thinking about the value of traditional media in the era of social media and its promotion direction, but also fully exposes the social media’s impact on traditional media in various fields once again.