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现阶段,如何做好电力营销,降低营销成本,扩大电力企业的市场份额,增加电力企业的市场竞争力,已经成为了电力企业所面临的重大课题。本文中,笔者根据多年的实践工作经验,首先对我国电力营销管理的现状进行了简要的介绍,重点分析了我国电力营销中存在的问题以及产生这些问题的原因,然后再依据对现状和问题原因的分析提出了我国电力营销的发展策略,希望可以借此对解决我国电力营销中存在的问题有所裨益。
At this stage, how to do a good job in electricity marketing, reduce marketing costs, expand the market share of power companies and increase the market competitiveness of power companies has become a major issue for power companies. In this paper, the author based on many years of practical work experience, first of all, the current status of China’s power marketing management were briefly introduced, focusing on the analysis of the existing problems in power marketing and the reasons for these problems, and then based on the status quo and the reasons for the problem Analyzes the development of China’s electricity marketing strategy, hoping to take this to solve the problems in China’s electricity marketing benefit.