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国家形象是国际公众对某个国家相对稳定的总体评价和舆论反映,也是民族精神和国家软实力的外在表达。公共外交是改善国家形象、提升国际影响力的有效途径,也是增强国家软实力、维护国家利益的重要方式。本文基于公共外交视域,分析中国国家形象建构所面临的现实挑战,从优化公共外交顶层设计、营造国家形象建构环境等方面出发,探究国家形象建构的方法路径。
The national image is the overall assessment and public opinion reflected by the international public on a country’s relative stability. It is also the external expression of the national spirit and state soft power. Public diplomacy is an effective way to improve the country’s image and enhance its international influence. It is also an important way to enhance the country’s soft power and safeguard the interests of the country. Based on public diplomacy, this essay analyzes the realistic challenges facing China’s national image construction, explores the method of national image construction from the aspects of optimizing the top-level design of public diplomacy and creating the national image construction environment.