缝隙营销即首先找到那些大企业没有发现,或大企业不想干但并非没有前途和利润的细分市场作为自己的目标市场。这样,待时机成熟之后,再与大型企业一争高低。山西南风集团的奇强洗衣粉定位战略便是首先选择上海奥妙、美国宝洁和英国联合利华等大企业忽视的农村市场,采取“农村包围城市”的战略而发展成全国第一的。 The crevice marketing is to first find those market segments that large companies do not find, or that large companies do not want to do but not have no future and profits as their target market. In this way, after the time is ripe, compete with large enterprises. The strategic positioning of the Qiqiang laundry detergents of the Shanxi Southwest Wind Group is the first choice of the rural markets overlooked by major companies such as Shanghai Mystery, U.S. Procter & Gamble, and Unilever of the United Kingdom. It has developed into the nation’s first by adopting the strategy of “surrounding cities in rural areas”.