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当今社会的人们生活在一个媒体和网络相互交织和相互影响的年代,这个时代有许许多多的东西被商业化、金钱化、庸俗化了。如今的国人对时空的经营能力似乎一下子赶上并超越了国外。不分时间、不分场合、不分目标受众的户外广告,夹杂着太多的精神污染、视觉污染、环境污染等。纵观我国目前户外广告市场,尽管各相关行业、部门近年来出台了不少应对的措施以及政策、法规、办法、细则等,一直致力于治理和监督,但总体来看,户外广告污染情况较为严重,治理广告的道路还很漫长。
People in today’s society live in an era where media and networks are intertwined and interacting with each other, and many things are commercialized, financialized and vulgarized in this age. Today’s people seem to catch up with and surpass foreign countries in their ability to operate in time and space. Regardless of time, regardless of occasion, regardless of the target audience outdoor advertising, mixed with too much spiritual pollution, visual pollution, environmental pollution. Throughout our country’s outdoor advertising market, despite the relevant industries, departments in recent years introduced a lot of coping measures and policies, laws, regulations, methods, rules, has been committed to governance and supervision, but overall, the outdoor advertising pollution situation is more Serious, the road to managing advertising is still a long way.