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出身海外的澳洲乐康膏,一开始就以追随者的姿态进入排毒养颜市场,推广受挫后,转向跟进同类产品的市场策略,历时半年,先后投入300余万,最终偃旗息鼓,草草收场……最初的市场设想一、产品情况澳洲乐康膏(英文名为 NU-LAX)是从澳大利亚原装进口的具有“润肠通便”功能的保健食品,其主要成分为澳大利亚原产无花果、干桃,杏仁、塞纳叶等植物混合物,褐绿色,膏状,微甜,无花果味。澳洲乐康膏“润肠通便”的效果非常明显,一般首次服用8小时就有反应,主要反应是“上厕所”。
Australia Lok Hong cream from overseas, from the beginning to go follow the attitude of detoxification Yan market, promote frustration, turn to follow the market strategy of similar products, which lasted six months, has invested more than 300 million, and finally died down, finally coming to an end ...... The initial market envisaged First, the product situation Australia Le Kang cream (English name NU-LAX) is imported from Australia with “laxative” function of health food, the main component of the Australian native fig, dried Peach, almond, Senna and other plant mixture, brown, creamy, slightly sweet, fig-fruity. Australia Lok Kang cream “laxative ” effect is very obvious, the general first take 8 hours have a reaction, the main reaction is “the toilet ”.