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本文针对当前工科高职生综合职业素质培养存在的突出问题,根据课题研究提炼出的体现工科高职大学生综合职业素质核心要素的五度模型结构,从“社会环境适应度”、“职业精神支撑度”、“企业环境融合度”和“职业规划发展度”四个方面论证通过培养工科高职学生营销能力来实现营销能力与工科专业能力之间的复合,从而有效提升其综合职业素质的可行性。
In this paper, according to the outstanding problems existing in the training of comprehensive vocational qualifications of technical college students, according to the five-dimensional model structure that reflects the core elements of comprehensive vocational qualifications, Professionalism degree of support “,” degree of enterprise environment integration “and” career planning degree of development ". It demonstrates that by cultivating the marketing ability of engineering students in vocational colleges to realize the combination of marketing ability and engineering specialty ability, Effectively enhance the feasibility of its comprehensive professional qualifications.