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通过对1190名中国消费者服装色彩偏好调查得出:(1)总的来说,中国消费者在服装色彩上最偏好于黑、白、蓝,最不偏好于红、靛、橙。(2)总体而言,中国消费者在服装色彩偏好上的差异较大:女性比男性更偏好红色、蓝色、紫色、黄色,男性比女性更偏好黑色、白色和灰色。中国各职业消费者的服装色彩需求为黑、白、灰、蓝。45岁以下群体最偏好的是黑色、白色、蓝色,而45岁以上个体最偏好的是黑色、白色、灰色。
Based on a survey of the color preferences of 1190 Chinese consumers, we can conclude that: (1) Chinese consumers generally prefer the colors of black, white and blue to the colors of clothes, with the least preference of red, indigo and orange. (2) Generally speaking, Chinese consumers have more differences in clothing color preference: women prefer red, blue, purple and yellow than men, and men prefer black, white and gray to women. China’s professional consumer clothing color needs for black, white, gray, blue. The most preferred for under-45s is black, white, blue, while the over-45s are black, white, and gray most preferred.