众多商家已经认识到可以利用消费者的七情六欲左右他们的瞬间决定。虽然只是短暂的瞬间,但是此刻的心情可能产生深远的影响。我们一旦因为某种情感做出选择,必须在今后做出类似的选择。我们的自我形象——公正、慷慨、节约、保守、风趣、有社会责任感,将促使我们日后的行为与这种形象保持一致。商家可以利用“自我形象 Many businesses have realized that they can make use of consumers’ desires to influence their instant decisions. Although it is only a brief moment, the mood at the moment may have a profound effect. Once we make choices because of certain emotions, we must make similar choices in the future. Our self-image - fairness, generosity, conservation, conservation, humor, and social responsibility - will prompt our future behavior to be consistent with this image. Businesses can use ”self-image