图书市场竞争日趋白热化,对区位优势、出版资源、信息获取、市场占有等都先天不足的地方出版社来说,选择适合自身生存和发展的战略显得尤其重要。本文以贵州地区出版社近年的图书选题策划及数字化转型为案例,分析其出版特点和转型战略,并就地方出版社在新的竞争态势下的突围提出要树立精品书意识、互联网意识和大数据意识。 Book market competition intensified day by day, for the location advantages, publishing resources, access to information, market share and other places are inherently inadequate publishers, choose their own survival and development strategy is particularly important. In this paper, Guizhou Province Press in recent years, the selection of books and digital transformation of the case as a case, analysis of its publishing characteristics and transformation strategy, and local press in the new competitive situation break through proposed boutique book awareness, Internet awareness and large Data awareness.