色彩的选择和搭配在网页设计工作中起着非常重要的作用,在很大程度上决定着网站设计的成功与否。色彩的搭配要满足适用性、独特性、整体性的原则,能够传达网站的主题信息,树立形象,吸引目标人群。本文通过经验总结,提出了色彩搭配中应注意的技巧。当网民浏览网页时,最先进入视线的是网页的色彩,其次才是内容,色彩决定了访问者对网页的第一印象,也决定着浏览者是否继续对该网页进行访问,故色彩的选择和搭配起着营造网页整体氛围和传达网站主题信息的作用。一个网站设计的成功与否,在很大程度上取 The choice of colors and collocation in the web design work plays a very important role, to a large extent determine the success of web design. Color matching to meet the applicability, uniqueness, integrity of the principle of being able to convey the theme of the site information, establish an image to attract the target population. This paper summarizes the experience, put forward the color matching should pay attention to the skills. When the Internet users browse the web, the first to enter the line of sight is the color of the webpage, followed by the content, the color determines the visitor’s first impression of the webpage, and also determines whether the viewer continues to visit the webpage, so the color choice And play a role in creating the overall atmosphere of the Web page and convey the theme of the site. The success of a web site design, to a large extent