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成功亮相CHIC2014,派克兰帝户外童装打响了推广的第一炮。派克兰帝与探路者合作户外童装有哪些战略考量?对于有着19年历史的童装品牌而言,每一步的选择都有其战略部署和用意。对此,《纺织服装周刊》记者采访了北京派克兰帝儿童服装服饰有限公司总裁罗杰凡。强强联手,剑指户外童装同是北京企业的派克兰帝和探路者之间的合作,可谓一拍即合。从去年年中开始进行洽谈合作,到今年8月派克兰帝准备将探路者户外童装推向市场,两家企业的合作速度之快,折射出其
CHIC2014 successful appearance, Piklan Emperor outdoor children’s clothing started the promotion of the first gun. Parkland and Pathfinder outdoor children’s clothing cooperation What strategic considerations? For a 19-year-old children’s clothing brand, every step of the choice has its strategic plan and intention. In this regard, “Textile and Apparel Weekly” reporter interviewed Peking Lancaster Children’s Clothing & Accessories Co., Ltd. President Roger Fan. Strong combination, sword refers to the outdoor children’s clothing with the Beijing enterprises Parker Emperor and Pathfinder cooperation, can be described as a hit. Starting from the middle of last year to discuss cooperation, to send this year in August Cathay Pacific ready to Pathfinder outdoor children’s wear market, the two companies work faster, reflecting its