意见领袖作为传播学概念由西方引入中国,伴随当下新媒体的蓬勃发展,引起了越来越多的关注。中国传媒意见领袖有其自身的独特性,这与其继承的传统血脉有关。本文从思想史的角度入手,着重分析从传统中国的士人阶层到近代中国的报人群体,再到当下中国传媒意见领袖之间的精神延续,认为家国意识与公共责任感是其内在精神支撑。同时,这也是通过意见领袖引导来优化传媒环境的动力所在。 As the concept of communication, opinion leaders are introduced into China from the West. With the vigorous development of the new media at present, attention has drawn more and more attention. Chinese media opinion leaders have their own uniqueness, which is related to the traditional bloodline they inherit. Starting from the perspective of intellectual history, this paper focuses on analyzing the continuum from the traditional Chinese taxonomies to the modern Chinese press groups to the current Chinese media opinion leaders, believing that the sense of homeland and sense of public responsibility are their intrinsic spirits . At the same time, this is where the motivation of the opinion leaders to optimize the media environment lies.