市场传播不再是中国公共关系行业的唯一生存依据,甚至在将来不会是主流的生存方式。存在即理由,中国公关行业下一个存在的理由是什么?从公共关系的本质上看,任何一个组织,不论其开展公共关系的诉求是什么,使用什么样的策略和手段,通过什么样的平台和渠道,其目标受众都是利益相关者群体。 Market communication is no longer the sole basis for the survival of the public relations industry in China and will not even be the dominant way of life in the future. Existence is the reason, what is the reason for the next existence of China’s public relations industry? From the essence of public relations, any organization, no matter what its appeal for public relations is, what kind of strategy and means are used and what kind of platform And channels, their target audiences are all stakeholder groups.