论文部分内容阅读
报载,全国鞋王“王中王”——江苏森达集团,为了增强企业全员危机意识,确保企业在越来越激烈的国内外市场竞争中永葆青春,实现长期的可持续发展,不久前在企业内部开展了“以技术创新创‘百年企业’”活动。此举一出,立即受到了企业界的广泛关注,许多人都评价森达集团的这项活动委实是具有远见卓识的战略举措。近年来,我国不少曾红极一时的企业由于在激烈的市场竞争中缺乏可持续发展能力,结果折戟沉沙,成了昙花一现的“短命企业”。总结它们的教训,虽然各不相同,但有一条却是共性的,那就是在企业经营红火的时候,没有树立必要的危机意识,
In the newspaper, the king of the king “king of the king ” - Jiangsu Senda Group, in order to enhance the full awareness of corporate crisis, to ensure that enterprises in the increasingly fierce competition in domestic and foreign markets forever young and achieve long-term sustainability Development, not long ago in the enterprise launched “to create a century-old technological innovation enterprise ” activities. The move came immediately after widespread concern in the business community, and many people commented that the Senda Group’s activities are truly forward-looking strategic initiatives. In recent years, many of our country’s most once-fierce enterprises have become the ephemeral “short-lived enterprises” because of the lack of sustainable development in the fierce market competition. Although the lessons learned from them all differ from one another, one of them is common. That is, it does not establish the necessary sense of crisis when the business is booming.