互联网思维中的用户思维、迭代思维、大数据思维和跨界思维对出版领域来说很重要。以用户思维和迭代思维来审视图书策划、出版和营销等工作,现有做法还有很大的提升空间;编辑个体的大数据思维能有效提高出版社的工作效率,取得事半功倍的效果;出版社和编辑个体都在进行跨界尝试,教育出版的数字化盈利模式还有待探索。 User thinking, iterative thinking, big data thinking and cross-border thinking in Internet thinking are important to the publishing world. The user thinking and iterative thinking to look at book planning, publishing and marketing, the existing practice there is still much room for improvement; editing individual big data thinking can effectively improve the publishing company’s work efficiency, and achieve a multiplier effect; Publishing House And editing individuals are cross-border attempt, the digital publishing model of education has yet to be explored.