随着网络经济时代的来临,网络广告呈现出强劲的发展趋势。根据美国摩根史坦利公司的研究报告,网络在发展之初的短短5年时间,阅听人口就超过了5000万之众。而电视从1950年问世之后,花了整整13年的时间,才达到5000万阅听大众的规模。这一迅猛的发展势头,使网络媒体后来居上,也让网络从业者喜不自禁,给广告市场打开了一片新的天空。据网络研究者迈尔斯集团(MyersGroup) With the advent of the Internet economy, online advertising has shown a strong trend of development. According to the research report of Morgan Stanley Company in the United States, in the first five years of its development, the network has read more than 50 million people. After the advent of television in 1950, it took a full 13 years to reach 50 million to listen to the public’s scale. This rapid development momentum, so that Internet media come from behind, but also network operators unwilling to open up a new sky for the advertising market. According to Internet researcher Myers Group (MyersGroup)