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锦州位于辽西走廊最东端,是连接东北与华北的交通要道,作为辽西重镇,锦州的旅游也正在迅猛发展当中。锦州市旅游业的发展有其独特的区位优势,但也存在制约条件。纵观锦州市旅游业的发展状况不难看出,由于发展较晚,起步较低,观念相对落后等原因,旅游业的总体水平与国内先进地区和周边地区相比,还存在一定差距和诸多问题。本文充分分析锦州旅游可持续发展所存在的问题,并初步提出了发展对策即:精确定位,突显特色;完善规划,开展生态旅游;注重宣传,加大营销力度;规模化经营,加强区域旅游合作。
Jinzhou is located in the most eastern end of the Liaoxi Corridor, is the northeast and North China traffic arteries, as the western Liaoning town, Jinzhou tourism is also developing rapidly. Jinzhou tourism has its own unique geographical advantages, but there are also constraints. Throughout the development of tourism in Jinzhou is easy to see, due to the late development, low starting, the concept is relatively backward and other reasons, the overall level of tourism and domestic advanced areas and the surrounding areas, there are still some gaps and many problems . This paper fully analyzes the problems existing in the sustainable development of tourism in Jinzhou, and initially proposes the development strategies that are: precise positioning, highlighting characteristics; improving planning, developing eco-tourism; paying attention to publicity and increasing marketing efforts; large-scale operation and strengthening cooperation in regional tourism .