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眼球经济时代,名人能做到振臂一呼,应者云集,他们的号召力是显而易见的,商家借用名人的知名度,嫁接到不知名的品牌或产品上,想获得利润,是人之常情。商品经济社会,名人的知名度也具有了商业价值,通过广告赚取收入更是无可厚非。很多企业深信,名人代言这把利剑在市场上披荆斩棘,所向无敌。然而事与愿违的是,这把利剑有时候伤了别人也划到了自己。
In the era of eyeball economy, celebrities can do their best to cater to the crowds. Their appeal is obvious. Merchants borrow the popularity of celebrities, grafting to unknown brands or products and want to make profits. It is human nature. Commodity economy and society, celebrity visibility also has commercial value, earn money through advertising is understandable. Many companies believe that the celebrity endorsement of this sword in the market through the clutches, invincible. However, contrary to expectations, this sword sometimes hurt others also assigned to themselves.