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杭州作为一个广受大众瞩目的旅游城市,本文针对杭州的旅游纪念品中的动漫设计进行研究。国内往往将动漫的衍生产品的开发归于轻工业品、文化用品、玩具用品等行业中进行个别产品的研发,而忽略了动漫衍生产品独立作为一个产业整体来进行研发的重要意义和价值,在理论研究上也忽略了它作为一个独立的学科在整个动漫产业研究中的重要地位。结合本国衍生产品发展的短暂经验与实际存在的问题,本文通过比较与深入研究,挖掘富有地域特色文化的旅游纪念品设计开发理念。
As a popular tourist city in Hangzhou, this paper studies the animation design of tourist souvenirs in Hangzhou. Domestic animation products are often attributed to the development of light industrial products, stationery, toys and other industries in the development of individual products, while ignoring the animation derivative products as an independent industry as a whole to carry out research and development of great significance and value in the theoretical study Also neglected it as an independent discipline in the animation industry in the important position. Combined with the short experience of the development of domestic derivative products and the actual problems, through the comparison and in-depth study, this paper excavates the tourism souvenir design and development concept rich in regional culture.