Criteo综合分析了14亿笔在线交易,结果表明当前消费者的在线购物过程中,在美国每十笔交易就有四笔是使用多种移动设备完成的:而在全球范围内,这一比例达到了50%。跨屏成为常态消费者已习惯于在各种设备上(笔记本电脑、平板电脑和智能手机等)浏览并购买商品。一个品牌想要成功,就需要在移动端进行投资,并有策略地分配在数字化方面的支出:对于在笔记本电脑和台式机上完成购物交易,39%的消费者 A total of 1.4 billion online transactions were analyzed by Criteo and the results showed that in the online shopping process for current consumers, four of the ten transactions in the U.S. are done using a variety of mobile devices: globally, this percentage reaches 50%. Cross-screen becomes the norm Consumers are accustomed to browsing and purchasing goods on various devices (laptops, tablets and smartphones, etc.). To succeed, a brand needs to invest on the mobile side and strategically allocate digital spending: 39% of consumers make purchases on laptops and desktops