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行政区划调整后,环巢湖旅游业发展迅速。其中,以巢文化为核心的旅游产品开发日益受到重视。本文以TPS理论为依据,从市场细分、目标市场选择和市场定位三个方面对巢文化旅游产品的开发现状及存在的问题进行了分析,希望可以为以后环湖地区旅游开发提供一些依据。2011年8月,安徽省进行了大幅行政区划调整,巢湖成了合肥的内湖,从而推动环湖旅游业进入到了全新的发展阶段。在环湖旅游业开发过程中,巢文化的地位日益凸显。目前,有关巢文化旅游的研究还不太多,仅合肥市人社局的许志鹏写过一
After the adjustment of administrative divisions, the tourism industry around the lake has developed rapidly. Among them, the nest culture as the core of tourism product development has received increasing attention. Based on the theory of TPS, this paper analyzes the status quo and existing problems of nest cultural tourism product development from three aspects: market segmentation, target market selection and market positioning. It is hoped that it can provide some basis for future tourism development in the region. In August 2011, Anhui Province conducted a substantial administrative division adjustment and Chaohu became the Neihu Lake in Hefei, thus promoting the tourism development of the lake to a brand new stage of development. In the process of tourism development in the lake, nest culture has become increasingly prominent. At present, there are not many studies on nest culture tourism. Only Xu Zhipeng from the Human Resources and Social Council of Hefei City wrote