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如果依然用前儿年中央电视台“标王”的成败套路去看待今天深圳海王,显然不能解释其目前的状况并预测其未来的发展。铺张的广告运作虽然仍是这类药品、保健品企业的成名加速器,但对于海王来说,广告仅仅是开始,而不是结束。海王药业在资本市场的神话要依赖于产品市场中的真实故事。张思民,这位在“福布斯”中国内地百富排行榜中名列前茅的深圳海王集团总裁成名于海王,并正在努力成就海王。
If we still use the success or failure of China Central Television’s “Bao Wang” to look at Shenzhen Haiwang today, it is clear that we cannot explain its current situation and predict its future development. Although the advertising operation of extravagance is still a famous accelerator for such drugs and health care products companies, for Neptune, advertising is only the beginning, not the end. The myth of Haiwang Pharmaceutical in the capital market depends on the real story in the product market. Zhang Simin, the president of Shenzhen Haiwang Group, which ranks among the top in the “Forbes” Mainland China Top 100 Lists, became famous for Neptune and is working hard to achieve Neptune.