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“御马”采暖散热器是行业中的知名品牌,与其它采暖散热器不同之处在于,“御马”主要是通过零售进入到用户家中的,为何“御马”会选择这样一种有别于其它采暖散热器的销售模式引起了本刊的兴趣。在四月中旬,本刊记者随同中国建筑金属结构协会采暖散热器委员会调研组一同参观了“御马”的生产企业天津马丁康华不锈钢制品有限公司,并对天津马丁康华不锈钢制品有限公司董事长杨学永进行了采访,一探“御马”销售模式中的奥秘。
“Royal Horse ” heating radiator is a well-known brand in the industry, and other heating radiator is different, “Royal Horse ” mainly through the retail into the user’s home, why “Royal Horse ” will Choosing such a sales model that is different from other heating radiators has caused this publication’s interest. In mid-April, our correspondents visited Tianjin Martin Kenghwa Stainless Steel Products Co., Ltd., a manufacturer of “Royal Horse ” along with the Research Team of Heating Radiator Committee of China Building Metal Structure Association, and discussed the limitations of Tianjin Martin Kenghwa Stainless Steel Products Co., Ltd. Yang Xueyong, chairman of the company conducted an interview to explore “Royal Horse ” sales model in the mystery.