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全球报业发行上升网媒发展迅猛世界报业协会近日发表报告:受亚洲和南美洲需求推动,2007年全球付费报纸发行量上升2.6%,其中印度和中国的发行量增长最多。在发行量居于全球前100名的日报中,亚洲拥有74家,其良好的发行业绩与西方日益减少的报刊读者形成鲜明对比。报告指出,广告业的发展趋势也与之相似。报纸广告利润在除美国外的全球其他地区都有所上升。全球互联网广告利润也上升了32%。
Global Press Releases Rising Net Media Has Rapidly Developed World Press Association recently released a report: Driven by the demand in Asia and South America, the global circulation of paid newspapers increased by 2.6% in 2007, with the largest increase in circulation in India and China. Among the top 100 daily newspapers in the circulation, there are 74 in Asia. Their good distribution performance contrasts sharply with the ever-decreasing number of newspaper readers in the West. The report pointed out that the advertising industry trends are similar. Newspaper advertising profits in the rest of the world except the United States have increased. Global internet advertising profits also rose 32%.