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浙江电视台影视文化频道于2001年元旦正式开播,它的前身是浙江有线电视台娱乐频道。2000年娱乐频道的广告创收为0.80亿元,影视文化频道开播第一年的广告创收就跨越亿元大关,达到1.03亿元,次年为1.25亿元,2003年又增长到1.36亿元,经营创收高位持续较快增长,经济实力不断增强,社会影响不断扩大,是电视频道专业化经营的一个成功范例。电视专业频道在日益激烈的媒介竞争中如何发展壮大?影视文化频
Television and Television Channel of Zhejiang Television was officially launched on New Year’s Day in 2001. Its predecessor was the entertainment channel of Zhejiang Cable Television Station. In 2000, the entertainment channel’s advertising revenue was 0.80 billion yuan. The revenue generated from the first year of film and television channel’s broadcasting started to surpass the 100 million yuan mark, reaching 103 million yuan, 125 million yuan in the next year and 136 million yuan in 2003, The sustained high growth of operating income and high growth, the continuous enhancement of economic strength and the continuous expansion of social influence are a successful example of the professional operation of television channels. TV professional channel in the increasingly fierce competition in the media how to grow? Film and Television culture frequency