企业报作为中国传媒界的弱势群体,怎样才能在竞争中求生存、求发展呢?就必须打破传统办报模式,放开眼界,把视角调整到既着眼于企业,又放眼于社会,既服务好企业,又不断开展市场运作,为社会服务,既高质量地办好报纸,又依托报纸,开办和延伸产业,壮大自己。从“质量”“开放”“延伸”三个方向(即“三向力”)拓展生存空间,才会健康地得到发展。 As an underprivileged group in the Chinese media, how can enterprises survive and develop in competition? They must break the traditional reporting mode and broaden their horizons to focus on both the enterprise and the society, and serve both Good enterprises, but also continue to carry out market operations, social services, both high-quality newspapers, but also rely on the newspaper, start and extend the industry to grow their own. From the “quality”, “open” and “extend” the three directions (ie, “three forces”) to expand the living space, will be healthy development.