凤翔泥塑手工艺文化是陕西凤翔地区优秀的民间艺术,文章从凤翔泥塑历史背景简介、类型与文化内涵、制作过程和产业发展4个方面分析了目前泥塑手工业存在的问题,在此基础上探讨了产品商业化、产业化是凤翔泥塑进一步发展的必经之路,以及增强创新意识是凤翔泥塑手工艺发展的关键。进一步揭示了在我国农村文化发展的视野下,泥塑手工艺必须走产业化、商业化道路的重要结论。 Fengxiang clay handicraft culture is an outstanding folk art in Fengxiang area of ​​Shaanxi Province. The article analyzes the existing problems in clay handicraft industry from the aspects of historical background, types and cultural connotation, production process and industrial development of Fengxiang clay. On the basis of this, Commercialization and industrialization are the only ways for the further development of Fengxiang clay and the key to the development of Fengxiang clay handicraft is to enhance the sense of innovation. It further reveals that in the perspective of the development of rural culture in our country, clay handicrafts must take the important conclusions of industrialization and commercialization.