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作为新时期“东学西渐”文化传播的路径,孔子学院的传播模式值得研究和借鉴。本文从传播研究的角度,通过对孔子学院的传播者、传播内容、传播渠道、受传者、传播效果,即传播五个环节进行分析,以期对孔子学院的发展有所启示。
As the path of cultural transmission in the new era and “learning from west to east”, the mode of communication of Confucius Institutes deserves research and reference. From the perspective of communication research, this article analyzes the five links of the dissemination of Confucius Institutes, the content of dissemination, the channels of dissemination, the recipients, the effect of dissemination, that is to say, the dissemination of Confucius Institutes in the hope of enlightening the development of Confucius Institutes.