A 公司是一家生产中低档自有品牌定型水的企业,虽然是行业里的新兵,但公司上上下下的雄心非常大,立志在定型水市场站稳脚跟。为了能够在较短时间内在全国市场占较大份额,该公司在各大城市都坚持以进入大型商超为主的市场战略。张伟是公司在华北某区的促销主管,专门负责所在辖区的大型商超的促销活动。品牌促销,弱势就是弱势 A company is a production of low-end own-brand stereotypes of water companies, although the industry recruits, but the ambition of the company up and down very large, determined to set a firm foothold in the water market stereotypes. In order to be able to occupy a large share of the national market in a relatively short period of time, the company insists on entering the market strategy of large-scale supermarkets in major cities. Zhang Wei is a company in North China, a district director of sales, specializing in the area where large-scale super promotions. Brand promotion, weakness is weak