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建筑企业对于客户关系管理还处于探索阶段。通过对客户关系管理的内涵进行探析,提出建筑企业与客户要保持良好的合作关系,需要提升客户的投资价值、保障客户的安全感、增强客户的体验感等。从做一个“职业”的建筑企业、留住客户、正确对待客户抱怨以及修炼内功等方面,对客户关系管理进行了论述。
Construction enterprises for customer relationship management is still in the exploratory stage. Through the analysis of the connotation of customer relationship management, it is suggested that construction enterprises should maintain good cooperation with their customers, enhance the investment value of customers, protect the sense of security of customers and enhance the experience of customers. Customer relationship management is discussed in terms of building a “professional” construction enterprise, retaining customers, treating customer complaints correctly and practicing internal strength.