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我国经济的发展促进了货物运输的市场需求,同时,又为我国铁路货运带来新的发展机会。入世后,我国铁路货运面对国际运输市场又迎来了新的新挑战。但是,随着运输市场的需求,我国铁路货运却出现了下滑的趋势。在高速公路网与航空运输的瓜分下,铁路货运只能定位于大宗的、长距离的货物运输上。面对现代激烈的竞争,铁路货运如何找到适合自己发展道路,已成为铁路货运中急需解决的问题。本文以物流和营销的理念提出了适合我国铁路货运发展的策略,将铁路货运从传统功能转变为综合物流服务,并提出可行性的策略方案,仅供参考。
The economic development of our country has promoted the market demand for freight transportation and at the same time, it has brought new opportunities for the development of China’s railway freight transportation. After China’s accession to the WTO, China’s railway freight transport has ushered in new challenges in the face of the international shipping market. However, with the demand of the transport market, the freight transport in our country shows a downward trend. In the highway network and the division of air transport, rail freight can only be located in bulk, long distance transport of goods. In the face of fierce competition in the modern era, how to find suitable ways for railway freight transport has become an urgent problem to be solved in railway freight transportation. Based on the concept of logistics and marketing, this paper puts forward a strategy suitable for the development of China’s railway freight transportation, transforms the railway freight transportation from traditional functions to integrated logistics services and puts forward a feasible strategy for reference.