在跨文化交际过程中,由于交际者深受其本族文化的影响,往往会将其本族文化知识和语言知识带入交际行为,可能存在的文化差异有可能导致交际的失败.该文利用跨文化交际中语用失误的案例,分析导致交际失败的原因及寻找解决这一问题的方法,并提出了几种避免或者减少跨文化交际中语用失误的方法.“,”In intercultural communication, communicators who are deeply influenced by their native culture, tend to mix their native cultural knowledge and linguistic knowledge in the communication. The possible cultural difference may lead to the fail?ure of communication. This paper aims to find out the reasons on the basis of the examples of intercultural pragmatic failure. It proposes some strategies in avoiding or decreasing the problems in the intercultural communication.