现代平面广告是一门科学的艺术,它的目的是为了吸引大众的视觉注意力,从而引起人们关注广告所传达的信息,最终达到广而告之的目的。幽默的表现技法是通过诙谐、夸张、讽刺等手法取悦于观众,使平面广告从众多同类作品中脱颖而出,给人以深刻印象。它使现代平面广告摆脱了传统的令人乏味的说教方式,另辟蹊径,为现代平面广告赋予更强的生命力,也为现代平面广告带来了更多的思考空间。 Modern print advertising is a science of art, its purpose is to attract the public’s visual attention, which led to people pay attention to the message conveyed by the ads, and ultimately achieve the purpose of advertising. Humorous expression technique is to impress the audience through humor, exaggeration, satire and other means, so that print ads stand out from many similar works, impressive. It makes the modern print ads out of the traditional boring preaching, another way to give modern print ads to give more vitality, but also for the modern print ads to bring more space for thinking.