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以宣传城市人文景观、传递城市文化为主要目标的城市视觉文化传播,必须加强与移动互联网的合作,综合运用虚拟现实、增强现实、混合现实等数字传播技术,有效提升城市视觉文化的视觉化展示水平,提高城市视觉文化的传播效果。在将城市视觉文化的艺术性融入数字传播领域的过程中,移动用户的主体意识必须予以考虑。分众化传播对应不同视觉追求的数字传播技术,更有利于实现城市视觉文化艺术化的数字传播。
In order to propagate urban cultural and cultural communication with the aim of promoting urban cultural landscape and delivering urban culture, we must strengthen cooperation with the mobile Internet and comprehensively apply digital communication technologies such as virtual reality, augmented reality and mixed reality so as to effectively enhance the visual display of urban visual culture Level, enhance the visual culture of the city spread. In the process of integrating the artistry of urban visual culture into the field of digital communications, the subjective consciousness of mobile users must be considered. Focus on the spread of different visual pursuit of digital communication technology, more conducive to the realization of urban visual arts culture digital transmission.