网络是一种非常灵活的媒介,但许多人在商业开发时常常对这点视而不见。要使网上广告获得成功,网站的经营者应该充分利用这种灵活性,采取更富创造性、更具促进作用的方式,为广告客户营造一种积极的行销环境。以下是笔者对当今网络广告的一些看法和建议,戏曰“论”语十则。 一、横幅广告和网页上的按钮广告本身并不坏。其实,它们处在非常醒目的位置,是提高品牌知名度的绝佳方式之一。说服客户采用这种广告时就应该强调这一点。 二、因为横幅广告和网页上的按钮广告终究数量有限,所以这种广告版位应该以固定费率的方式出售,而不是按照点击率来收费,否则就会降低横幅广告和按钮广告的价值,限制你的收入潜力。 三、通过目标优化将广告商同预想的观众群体连在一起。例 The web is a very flexible medium, but many people often turn a blind eye to this when it comes to business development. To make online advertising a success, webmasters should take full advantage of this flexibility to take a more creative and proactive approach to creating a positive marketing environment for their advertisers. The following is the author of some of today’s online advertising ideas and suggestions, play said “theory” ten. First, the ads on the banners and the buttons on the webpage ads themselves are not bad. In fact, they are very eye-catching position, is one of the best ways to improve brand awareness. This should be emphasized when convincing customers to adopt such advertisements. Second, because of the limited number of banner ads on banner ads and web pages, the advertisement slots should be sold at a fixed rate instead of the click-through rates, otherwise the value of banner ads and button ads will be reduced, Limit your income potential. Third, through the goal of optimizing the advertisers together with the expected audience. example