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“88年来,埃克森美孚将更多的心思花费在了消费者身上,与世界知名发动机制造商紧密合作,了解发动机的发展趋势,洞察消费者的需求,并不遗余力地将洞察落实到从研发、生产、销售到售后的整个流程中。”2013年8月8日,“2013美孚黑霸王卡车司机安全关爱日”和“2013美孚黑霸王全国研讨会”在北京举行。2013年恰逢美孚黑霸王品牌诞生88周年,埃克森美孚在此次会议上回顾了美孚黑霸王88年的品牌成长历程,并对未来的战略进行规划和展望。会议当天,美孚黑霸王88周年庆典系列活动在全国30多个城市同期举行。
“For 88 years, ExxonMobil has spent more time with consumers, worked closely with some of the world’s leading engine manufacturers to understand engine trends, gain insight into consumer needs, and spare no effort in putting insight into everything from R & D, production, sales to after-sales throughout the process. ”“ August 8, 2013, ”2013 Mobil Black Truck Driver Safety Care Day “ and ”2013 Mobil Blackboard National Seminar " held in Beijing. In 2013, coinciding with the 88th anniversary of the establishment of the Mobil Black Granville brand, ExxonMobil reviewed the growth of the brand of the 88-year-old Mobil Black Belt at this meeting and planned and predicted its future strategy. On the day of the conference, the campaign of the 88th Anniversary of Mobil Black Bawang was held in more than 30 cities across the country.