价值观作为社会意识形态的核心和思想观念,是社会存在的反应。社会存在决定社会意识。在社会主义市场经济条件下,利益主体趋于多元,多元的利益主体产生多元的价值观念。人们价值观念的多元化并不断发生碰撞决定了我们当代必须弘扬和确立集体主义的价值导向。本文对集体主义价值导向的实现途径做了一些探讨。 As the core of social ideology and ideology, values ​​are the response of social existence. Social existence determines social awareness. Under the conditions of a socialist market economy, the main body of interests tends to be pluralistic and the diversified stakeholders generate pluralistic values. The diversification and continuous collision of people’s values ​​determine the value orientation that we must carry forward and establish collectivism. This article does some research on the way of collectivism value orientation.