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在新兴市场的本地化产品向国外出口时,必须保证它们能够满足市场的质量要求,而不仅仅一味迎合市场需要,这才是合资企业的价值所在。作为一款历久弥新的经典车型,依维柯New Daily在IAA 2014上如愿拿到2015年度VAN奖项。期间,依维柯品牌总裁Pierre Lahutte接受了国际年度卡车(IToY)评委会的专访。I:New Daily的市场反馈怎样?P:总的来说,我们接到了非常积极的用户反馈。有件事可能会让人惊讶:有位英国客户在等第1辆右驾
When emerging-market localized products are exported to foreign countries, they must be guaranteed that they can meet the quality requirements of the market instead of simply meeting the needs of the market. This is the value of the joint venture. As a timeless classic car, Iveco New Daily won the 2015 VAN at the IAA 2014. During this period, Pierre Lahutte, President of Iveco Brand, accepted an interview with the International Yearly Truck (IToY) Jury. I: What’s New Market feedback? P: Overall, we received very positive user feedback. One thing may surprise you: a British customer is waiting for the first right-hand drive