印刷品作为发布广告的一种媒介,由于与电视、报刊等大众传播媒介相比,具有广告发布费用低的特点,被许多广告主所接受。时下一些广告业主(广告主、广告经营者和广告发布者)采用印刷品广告,从城市到农村乡镇,从沿街店铺、行人到居民住宅,以传单等形式广为散发、张贴或随报投递,几 Print as a medium for advertising, as compared with the mass media such as television, newspapers and magazines, with the characteristics of low advertising costs, advertisers are accepted by many. Nowadays, some advertisers (advertisers, advertisement operators and advertisement publishers) use print advertisements, from cities to rural villages and towns, from street shops, pedestrians to residential buildings, to mass distribution in the form of leaflets, etc.