现代市场营销注重策略的整合运用 ,不仅要求企业能够创新产品 ,还必须与中间商、消费者和公众进行有效的信息沟通 ,其促销组合包括广告、销售促进、直接市场营销、公共关系及人员推销等。其中 ,直接市场营销虽然被看作是次要的 ,然而在市场营销活动中却扮演着越来越重要的角色 Modern marketing emphasizes the integration of tactics, which not only requires enterprises to innovate their products, but also must communicate effectively with brokers, consumers and the public. Its marketing mix includes advertising, sales promotion, direct marketing, public relations and staff promotion Wait. Of these, direct marketing, while seen as secondary, is playing an increasingly important role in marketing campaigns