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自从我国加入了世界贸易组织以来,我国的酒店业一直在持续快速增长,这其中的原因是多方面的。既有我国加入国际市场的原因,也有我国居民消费水平增长的原因。尤其是我国的一二线城市,酒店业面临着十分广阔的发展前景,值得我们注意。但是我们也必须看到,我国的酒店业在各方面仍然不如国外酒店业成熟。为了追赶这种差距,需要加强酒店服务营销管理。本文首先对酒店服务营销管理的研究现状进行了介绍,然后对目前的酒店服务营销管理轮进行回顾,然后针对服务酒店服务营销管理对就酒店绩效的印象,提出了改进酒店服务营销管理的策略。
Since our country joined the World Trade Organization, the hotel industry in our country has been continuously and rapidly growing for many reasons. It is not only the reason why China joins the international market, but also the reason why the consumption level of residents in our country increases. Especially in China’s first and second tier cities, the hotel industry is facing a very broad development prospects, it is worth our attention. However, we must also see that the hotel industry in our country is still not as mature as the foreign hotel industry in various aspects. In order to catch up with this gap, we need to strengthen the management of hotel service marketing. This article first introduces the research status of hotel service marketing management, then reviews the current hotel service marketing management round, and then proposes the strategy of improving hotel service marketing management based on the impression of service hotel service marketing management on hotel performance.