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中共早期马克思主义的传播过程就是马克思主义大众化的过程。中共创建时期的《新青年》,经历过一个思想转变的历程,这一历程在其书报广告中有着充分的体现。通过统计、分析这一时期内的《新青年》书报广告,我们可以清晰地认识到,《新青年》书报广告的演变表明了其作为进步思想界的主流阵地对广告的选择标准;真实反映了马克思主义在中国传播的艰难历程;展现了当时国人的思想演变路径,形成了马克思主义大众化的新路径和新载体。
The process of the spread of early Marxism in the CCP is the process of popularization of Marxism. The “new youth” created by the CPC has undergone a process of ideological change. This process has been fully reflected in its magazine advertisements. Through the statistics and analysis of advertisements of the “New Youth” in the period, we can clearly understand that the evolution of the “New Youth” magazine advertisement shows its selection criteria for advertising as the mainstream position of the progressive ideology; It reflects the difficult course of Marxism spread in China. It shows the path of Chinese people’s thought evolution at that time and formed a new path and new carrier of Marxism popularization.