对广告主和媒体商而言,定价体系的细微之处能影响到最终发布。要实现良好合作的关键,建立科学合理、规范透明的广告价格体系应是媒体开发商需要考虑的核心问题。人们的生活方式逐渐呈现户外时间增多、向户外移动的趋势,带来了消费者的群体细分化,导致大众传播已经很难覆盖所有的群体,这种改变和整个媒介环境的变化给新媒体的产生带来了契机。 For advertisers and media outlets, the nuances of the pricing system can affect the final release. To achieve the key to good cooperation, establishing a scientific, reasonable and transparent advertising price system should be the core issue for media developers. People’s lifestyles gradually show the outdoor time increases, the trend of moving outdoors, bringing the breakdown of consumer groups, resulting in the mass media has been difficult to cover all groups, this change and the changes in the media environment to new media The emergence of an opportunity.