本文以文化旅游为基础,以三国文化为载体,对湖南宁乡关山基于三国文化的文化展示馆体验营造进行研究。关山三国文化主题展示馆营造了层层深入的体验感,以关羽为主题,突破了传统的展示设计方式,秉承以客户体验为核心的展示设计原则,形成体验逐层深入、步步提升的展示形式,以此探讨传统文化展示中的体验营造设计。 Based on the cultural tourism, this paper studies the construction of Guanyuan Cultural Exhibition Hall experience based on the Three Kingdoms culture. Guanshan three cultural theme exhibition hall to create layers of in-depth experience to Guan Yu as the theme, breaking the traditional way of display design, adhering to the customer experience as the core of the display design principles, the formation of layers of experience to enhance the step by step show Form, in order to explore the experience of traditional culture display design.